Aug 12, 2020  
Catawba Valley Community College 2019-2020 General Catalog 
    
Catawba Valley Community College 2019-2020 General Catalog [ARCHIVED CATALOG]

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MKT 120 - Principles of Marketing


Class Hours: 3
Lab Hours: 0
Clinical/Work Exp. Hours: 0
Credit Hours: 3

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Prerequisites: None. Corequisites: None.
When Offered: (S)



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