Sep 22, 2020  
Catawba Valley Community College 2019-2020 General Catalog 
    
Catawba Valley Community College 2019-2020 General Catalog [ARCHIVED CATALOG]

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MKT 220 - Advertising and Sales Promotion


Class Hours: 3
Lab Hours: 0
Clinical/Work Exp. Hours: 0
Credit Hours: 3

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

Prerequisites: None. Corequisites: None.
When Offered: (S)



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