Advertising and Graphic Design, A.A.S. (A30100)

Courses required to meet graduation requirements in this curriculum are offered during day hours only. Minimum time for completion: five semesters full-time attendance. The Associate in Applied Science degree is awarded graduates of this curriculum.

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.

Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.

Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.

Advertising and Graphic Design students learn to think critically and creatively about strategies and concepts in the design process. The Advertising and Graphic Design program uses industry standard research methods, and student projects foster unique and solid student solutions. Students are exposed to in-depth studies on the elements and principles of design, and receive training in typography, drawing fundamentals, illustration, and the ideation process. Using analog and digital lab environments, students are exposed to the latest technology trends for web design, UX Design, and multimedia design.

General Education Courses:

Major Courses:

ART 131 - Drawing I Credit Hours: 3
GRD 110 - Typography I Credit Hours: 3
GRD 131 - Illustration I Credit Hours: 2
GRD 141 - Graphic Design I Credit Hours: 4
GRD 142 - Graphic Design II Credit Hours: 4
GRD 151 - Computer Design Basics Credit Hours: 3
GRD 152 - Computer Design Tech I Credit Hours: 3
GRD 188 - Graphic Design for Web I Credit Hours: 3
GRD 240 - User Interface/User Experience Credit Hours: 3
GRD 241 - Graphic Design III Credit Hours: 4
GRD 263 - Illustrative Imaging Credit Hours: 3
GRD 265 - Digital Print Production Credit Hours: 3
GRD 271 - Multimedia Design I Credit Hours: 2
GRD 280 - Portfolio Design Credit Hours: 4
GRD 285 - Client/Media Relations Credit Hours: 2
GRD 288 - Graphic Design for Web II Credit Hours: 3

Program Elective:

Students are required to take 3 SHC from the following:

ART 264 - Digital Photography I Credit Hours: 3
BUS 110 - Introduction to Business Credit Hours: 3
CIS 110 - Introduction to Computers Credit Hours: 3
GRA 151 - Computer Graphics I Credit Hours: 2
GRA 152 - Computer Graphics II Credit Hours: 2
GRA 153 - Computer Graphics III Credit Hours: 2
GRA 255 - Image Manipulation I Credit Hours: 2
GRD 111 - Typography II Credit Hours: 3
GRD 113 - History of Graphic Design Credit Hours: 3
GRD 117 - Design Career Exploration Credit Hours: 2
GRD 121 - Drawing Fundamentals I Credit Hours: 2
GRD 167 - Photographic Imaging I Credit Hours: 3
GRD 168 - Photographic Imaging II Credit Hours: 3
GRD 180 - Interactive Design Credit Hours: 3
GRD 242 - Graphic Design IV Credit Hours: 4
GRD 249 - Advanced Design Practice Credit Hours: 4
GRD 273 - New Media Design Communication Credit Hours: 2
MKT 120 - Principles of Marketing Credit Hours: 3
MKT 220 - Advertising and Sales Promotion Credit Hours: 3
MKT 221 - Consumer Behavior Credit Hours: 3
PHO 110 - Fund of Photography Credit Hours: 5
PRN 155 - Screen Printing I Credit Hours: 2
PRN 156 - Screen Printing II Credit Hours: 2
WBL 120 - Career Readi/Explore/Employ Credit Hours: 3
WBL XXX Work-Based Learning Credit Hours: 1-3

Other Required Courses:

WBL 110 - World of Work Credit Hours: 1

Work-Based Learning Option:

Qualified students may elect to take up to 3 credit hours of Work-Based Learning in place of 3 hours Program electives.

Total Credit Hours Required 68/69

Developmental Course Requirements:

Developmental coursework (both prerequisite and corequisite) will be required of students whose placement test measures indicate a need for greater proficiency in the areas of English and/or Mathematics. Please refer to the Course Description section for prerequisite and corequisite course information.