Nov 23, 2020  
Catawba Valley Community College 2018-19 General Catalog 
Catawba Valley Community College 2018-19 General Catalog [ARCHIVED CATALOG]

Advertising and Graphic Design, A.A.S. (A30100)

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Courses required to meet graduation requirements in this curriculum are offered during day hours only. Minimum time for completion: five semesters full-time attendance. The Associate in Applied Science degree is awarded graduates of this curriculum.

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.

Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.

Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.

Advertising and Graphic Design students learn to think critically and creatively about strategies and concepts in the design process.  The Advertising and Graphic Design program uses industry standard research methods, and student projects foster unique and solid student solutions.  Students are exposed to in-depth studies on the elements and principles of design, and receive training in typography, drawing fundamentals, illustration, and the ideation process.  Using analog and digital lab environments, students are exposed to the latest technology trends for web design, UX Design, and multimedia design.

General Education Courses:


Humanities/Fine Arts:

Natural Sciences/Mathematics:

Social/Behavioral Sciences:

Program Elective

Students are required to take 3 SHC from the following:

Other Required Courses:

Work-Based Learning Option: Qualified students may elect to take up to 3 credit hours of Work-Based Learning in place of 3 hours Program electives.

Total Credit Hours Required 66/67

Developmental Course Requirements

Developmental coursework (including all prerequisites) will be required of students whose placement test scores indicate a need for greater proficiency in the areas of reading, English, mathematics, and computers. Please refer to the Course Descriptions section for prerequisite course information.

Students who elect to take (MAT 143/MAT 152) from above:

Students who elect to take (MAT 171) from above:

Suggested Program Sequence Day:

Fall – 1st year:

Total Hours: Class 10 | Lab 12 | Clin/Wk Exp 0 | Credit 15

Total Hours: Class 8 | Lab 13 | Clin/Wk Exp 0 | Credit 13

Summer – 1st year:

Total Hours: Class 8/9 | Lab 2 | Clin/Wk Exp 0 | Credit 9/10

Total Hours: Class 8 | Lab 15 | Clin/Wk Exp 0 | Credit 15

Spring – 2nd year:

Total Hours: Class 6 | Lab 13 | Clin/Wk Exp 0 | Credit 14

Grand Total Hours: Class 40/41 | Lab 55 | Clin/Wk Exp 0 | Credit 66/67

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