GRD 182 - Digital and Print Marketing

Class Hours: 1
Lab Hours: 3
Clinical/Work Exp. Hours: 0
Credit Hours: 2

This course introduces the elements of marketing as it relates to digital and print media. Topics include promotion, placement, identifying a target audience, conducting research, analytics, selection of media, use of social media platforms, and search engine optimization as a marketing tool. Upon completion, students should be able to apply marketing concepts to digital and print design scenarios.

Prerequisites: None. Corequisites: None.